Western Kentucky University has named Olivia Higgins as assistant athletic director of marketing. The former Cadiz resident and graduate of Fern Creek High School in Louisville is in her fourth year in the WKU athletic department.
According to a media release, Higgins operates WKU Athletics Marketing through multiple campaigns to enhance fan experience and generate revenue through ticket sales. She administers and oversees game presentations, video board productions, special events and promotions, spirit groups, apparel and licensing, advertising, video broadcast, sponsorship collaboration and campaign execution.
She is also responsible for increasing revenue and attendance, creating a positive and exciting game day atmosphere, increasing fan engagement and furthering the brand of WKU Athletics.
During her undergraduate years, Olivia was an operations and recruiting assistant for the WKU Football program with head coaches Bobby Petrino and Jeff Brohm. She also spent a season with the Triple-A affiliate of the Cincinnati Reds, the Louisville Bats, in the communications department where she also was a part of the 2015 MLB All-Star Game Staff.
Higgins, the daughter of former Trigg County football coach Curtis Higgins, received her bachelor’s degrees from WKU in Public Relations and Sport Management in 2015. She also received her master’s degree in Sport Administration with a concentration in Sport Media and Branding from WKU in 2017. She is an alum and current advisor of the Chi Theta Chapter of Chi Omega and a part-time professor with WKU’s Kinesiology, Recreation & Sport Department.
In addition to Higgins, WKU named Zach Greenwell as Associate Athletic Director for Communications/Media Relations and Gina Knutson as Associate Athletic Director/Senior Woman Administrator.